DSM to invest in further upgrades at China vitamin C plantPosted By: News Deskon: May 02, 2018In: Business, Financial, Food, Industries, IngredientsPrintEmailDSM will invest in a series of further upgrades to its vitamin C production plant in Jiangshan, China.The Dutch company said it expects four months of downtime at the facility during the second half of the year to enable the performance of the plant to be improved. It said the investment forms part of its “ongoing commitment to quality, safety, sustainability and production efficiencies” throughout its vitamin C portfolio and wider business.DSM manufactures over 15 forms of vitamin C with applications in food, beverage and supplements.The shutdown will start in July and is expected to take 4 months.“The upgrades not only contribute to DSM’s sustainability strategy, but also proactively address the Chinese government’s ‘Green China, Beautify Country’ policy (also known as the ‘Blue Skies’ policy) and will help reduce greenhouse gas emissions and support sustainable development in Jiangsu province,” the company said in a statement.Despite the shutdown, DSM will assure the security of vitamin C supplies to its contracted customers for the duration of the upgrades.DSM assures security of supply of Vitamin C to its contracted customers during the shutdown.The company has seen a number of strong achievements in the past year in the health ingredients space. This time last year, it invested an initial $25 million in a 12% stake in bioscience company Amyris – with the option of a further $25 million investment – in order to establish a ‘long-term’ partnership on vitamins and other nutritional ingredients. It expanded its relationship with Amyris with the acquisition of its Brazilian business late last year.Then, in December, DSM acquired Danish probiotics manufacturer BioCare Copenhagen, helping it expand its position in gut health ingredients, which it described as “an attractive market segment in nutritional ingredients, growing an estimated 7% per year”.The Heerlen-headquartered business describes the Jiangshan – in Zhejiang province – as “one of the world’s leading vitamin C manufacturers”.Share with your network: Tags: DSMNetherlandssupplementsvitamins
Coveris invests £1m to increase linerless labels output in the UKPosted By: Contributoron: August 16, 2018In: Food, Industries, PackagingPrintEmailCoveris will spend £1 million on its linerless labels facility in Spalding, UK, which will see the manufacturer increase capacity by over 20% in order to meet growing demand for the pack format.The firm has announced plans to increase downstream production capacity through the installation of new coating systems and upgrades to existing machine infrastructure.Coveris expects to complete the work by January 2019, resulting in a capacity increase to support future growth and heightened seasonal demand.The linerless labels provide a wraparound solution that offers a “40% weight saving, zero waste and full recyclability”. They are said to deliver “major efficiency gains through faster application speeds, automation and improved consistency on pack”.Coveris linerless sales director Craig Bevan said: “Given the continued growth of linerless in the UK protein sector and the increased demand from other food categories and geographical markets, we are very pleased to welcome further investment in capacity which will allow us to better meet the needs of new and existing customers.“Additional technical capabilities also mean that we will be able to offer more functional and decorative solutions such as shaped labels and apertures to deliver improved shelf impact across a variety of FMCG categories.”The investment news comes after Coveris recently launched its ‘pack positive’ sustainability strategy which targets packaging recyclability and waste reduction.Earlier this year Coveris sold its Americas division to Canada-based Transcontinental for CAD 1.72 billion ($1.32 billion). Coveris Americas produces a variety of flexible plastic packaging solutions and paper products such as bags and pouches, shrink films and labels from 21 manufacturing facilities worldwide.Share with your network: Tags: CoverisUK
‘Millennial trends are driven by emotional, not material, needs’Posted By: Harriet Jachecon: August 21, 2018In: Beverage, Blog, Food, Functional, Health, MarketingPrintEmail Share with your network: Tags: brandingLisa Desforgesmillennialstrends Brands are latching on to the health and wellness trend, but millennials consumers are driven by emotional, not material, needs. That’s according to Lisa Desforges, strategy director for brand design agency B&B Studio, who believes that millennials also want products with more substance than just being ‘convenient’ or ‘good-for-you’. Here, she details the motivations of the current generation and how they differ from their parents.How has the food and beverage industry been impacted by the fast-paced, fairly demanding culture of millennials?The challenge with the food and beverage industry – corporate giants and start-ups alike – is that it insists on chasing trends. The latest big trend in food and drink for millennials is ‘health and wellness’. Brands are being created and launched every day whose whole proposition is entirely product-focused and based around a short-lived food or health craze – chia seeds! clean eating! protein! kimchi!Social media and the 24-hour cycle of wellness imagery has played a role in this but in the long term, millennials – and consumers of all ages – seek to engage beyond a superficial level. As such, these brands thrive in the moment and inevitably falter in the face of the next big thing. And this isn’t the fault of ‘fast-paced millennials’, but of marketers who fail to see their consumers as complex human beings.What is clear about millennials is that they reserve their love and loyalty for brands that represent something more profound than a functional product message. Longevity is perfectly possible for a millennial-targeted brand, they just need to dig a little deeper.A starting point would be to understand why health and wellness is so important to this demographic. Millennials are earning less than any generation before them and often struggle to make investments of any kind, so the concept of wealth has begun to change. Wellness is now a status symbol, with consumers turning to the parts of their lives they can control, such as their health.As a food or beverage brand you could opt to release endless amounts of protein bars and shakes, or clean eating smoothies, but to establish strong consumer appeal and long-lasting relationships brands need the truly understand the key drivers for their target audience. In the case of millennials, these trends are being driven by emotional, not material needs, and a desire to feel part of something.Millennials are interested in health and wellness because they can control it, Desforges says.Is it sustainable for businesses to try and keep up with the demands of new trends?In terms of trends, wellness is such a fluid concept. A food brand could consistently release new products in an effort to keep ahead of the curve, but to create a sustainable brand identity they must stay true to a core purpose and ensure that this comes through in every message and touchpoint – including around in-the-moment trends.Trends in FMCG are fast-moving. One minute it’s all about fruit, the next there are concerns over sugar content and fruit is ‘out’. If your brand is built on product alone, you’re likely to hit a dead end. The most successful brands are always about something more fundamental – from a social mission to solving a sector-wide challenge – giving an inbuilt agility to evolve with the times and outlive short-term trends.Does the millennial generation seek novelty, or do they prefer loyalty that long-lasting brands offer?I think the millennial generation want longevity. Trend-led brands will sell products and make money – but their shelf-life is only short-term.As we touched on earlier, millennial consumers are more considered about what to do with their money, and status has shifted away from the material as people look to make a positive difference in the world and align with brands that they identify with.Generation Y doesn’t just want the superficial benefits of what a product can bring to them on a personal level, they want a brand they can relate to and feel good about purchasing.Is it fair to say that the industry will always pander to expectations set by millennials, for example in moving towards a more app-based business model?With digital mediums, food and beverage companies have to be more experiential with many evolving into wider lifestyle brands and engaging directly with their consumers through social media and apps. It’s no longer enough for products to exist on the shelf, and digital platforms provide an opportunity for brands to tap into trends and create instant connections with a global pool of consumers.I don’t believe that brick-and-mortar retail will disappear entirely, especially in the food and beverage sector. Even though many consumers conduct their shopping online, they still require a physical space to experience the product first-hand. We are seeing increased integration with the digital world but this is not necessarily driven by millennial expectations.Do you see companies focussing less on older generations?There is an element of sidelining older generations in the way companies tend to focus more on Generation Y in their packaging and marketing strategies. However, I also think it’s an outdated approach to be age-oriented via demographics. The most powerful brands are focusing on consumer attitudes to drive their products forward rather than being defined by the generalisations of millennial culture.
Barry Callebaut extends supply deal with Indonesia’s GarudafoodPosted By: Contributoron: November 27, 2018In: Confectionery, Food, IndustriesPrintEmailBarry Callebaut has extended a supply partnership with Indonesian company Garudafood as it seeks to continue its expansion in Asia.As part of the agreement, Barry Callebaut will supply 7,000 tonnes of compound chocolate per year to Garudafood’s biscuit factory in Bandung, Indonesia.The deal marks the second long-term agreement between the two firms, after a partnership was signed in 2015. Barry Callebaut has since built a chocolate factory on Garudafood’s Gresik factory premises and has been supplying more than 10,000 tonnes of compound chocolate per year to the company.Garudafood CEO Hardianto Atmadja said: “This collaboration is also part of our ‘open innovation’ strategy and in support of Industry 4.0, so that our products made are of world-class quality. We further intensify the collaboration with Barry Callebaut which will support the performance of Garudafood in producing innovative products to provide added value for Indonesian and foreign consumers.”Barry Callebaut Asia Pacific president Ben De Schryver added: “It is truly an honour for us to further strengthen our relationship with Garudafood, a true leader in its field. This business expansion will also solidify our footprint in Indonesia, the world’s fourth most populous country with more than 260 million people and one of the most vibrant economies in Asia Pacific.”Barry Callebaut’s presence in Asia traces back to 1997 when the company opened its first chocolate factory in Singapore. Across the continent, the company now operates five chocolate factories (China, India, Indonesia, Japan, and Singapore), three cocoa factories (two in Indonesia and one in Malaysia) and one combined chocolate and cocoa factory (in Malaysia).The company currently has more than 550 employees across Indonesia, in Gresik, Bandung, Makassar and Lampung.Share with your network: Tags: Barry CallebautGarudafoodIndonesia
The bars, which are sold in packs of eight, contain between 45 and 50 calories. Yasso introduces snack-sized line of frozen Greek yogurt bars in USPosted By: Jules Scullyon: March 14, 2019In: Dairy, Industries, Innovation, New productsPrintEmail Yasso has released a new line of frozen Greek yogurt bars, as it aims to deliver indulgence in a smaller, snackable format.Called Snack Buddies, four variants are available in the US – mint cookie chums, strawbuddy lemonade, fudge space chip, and party animal – with eight bars per box.Yasso said the products, which contain between 45 and 50 calories, represent its attempt at reimagining snack time by pairing delicious flavours with sensible nutrition.“No one knows snack time better than we do,” said Drew Harrington, Yasso co-founder and co-CEO. “Amanda and I met in our kindergarten classroom during snack time and that friendship throughout the years ultimately led us to launch Yasso.“We know when a snack delivers on great taste and nutrition, it deserves to be celebrated and shared. That’s the promise of Snack Buddies – from the unique product, to the fun packaging, to the exciting digital engagement with fans.”The theme of friendship is evident through the Snack Buddies packaging design. Born from the same concept as its seasonal product characters, Yasso worked with creative agency Fortnight Collective and the husband and wife illustrator duo at Brave Union to create a variety of characters.Yasso was founded by Drew Harrington and Amanda Klane, who set out on a mission to create desserts that deliver on everyday indulgence with great taste and quality ingredients. The brand now offers 18 flavours of its stick bars and nine pint variants.Last September, a range of limited-edition seasonal frozen yogurt flavours were introduced, available in both pint and stick formats.Share with your network: Tags: frozen yogurtUSYasso
Share on Messenger Last modified on Sat 14 Apr 2018 13.53 EDT Riz Ahmed, Sacha Baron Cohen, Isla Fisher, Sofie Gråbøl, Annie Lennox, Michael Palin, Andy Serkis, Imelda Staunton, Emma Thompson, Joe Wright call on the UN to take action; plus Robin Milner-Gulland on the role played by the US and Europe Reuse this content We, like many people around the world, have been horrified by the tragedy of Ghouta unfolding before our eyes (Report, 1 March): children suffocating from chlorine gas, doctors collapsing in tears on the bloody floor of makeshift hospitals, and dazed civilians emerging from the dust clouds of endless air strikes. We have become all too familiar with such scenes in Syria, but now is the moment we must come together and say, “Enough”.Last Saturday the security council passed a resolution for a 30-day ceasefire that would stop the bombs and allow humanitarian access. The ceasefire has barely led to a lull in the fighting. Meanwhile, diplomats in faraway capitals quibble over the timing and language of the ceasefire.So today we say in plain terms for all humanity: the members of the security council can and must uphold the ceasefire. We cannot consign yet another promise to Syrian civilians to the rubbish bin of history nor can we accept any watered-down version of the agreement. We must act now to save lives.Among the horrors of Ghouta, we are seeing tremendous acts of bravery: rescue workers driving towards bombs, women cooking for their entire community and doctors working around the clock with barely enough supplies. We are asking the leaders of our countries to stand with these brave Syrians and do everything in their power to uphold the ceasefire and stop the killing. When our children ask us what we did for Ghouta, let us be able to say, “Everything”. Riz Ahmed, Sacha Baron Cohen, Isla Fisher, Sofie Gråbøl, Annie Lennox, Michael Palin, Andy Serkis, Imelda Staunton, Emma Thompson, Joe WrightThe Syria Campaign• Natalie Nougayrède (Journal, 28 February) is too ready to castigate Europe and the US for non-intervention in the Syrian conflict. She forgets that in 2013-15 the overwhelming menace was the rise of Islamic State – not the civil war, which seemed deadlocked. Russia didn’t intervene then, but in late 2015, soon after which it pushed Isis out of Palmyra, its first significant defeat.So “targeted air strikes” in August 2013 would have done the trick? Against whom: the Syrian government, which however authoritarian represented the vast majority of Syrian Shias, Christians, Alawites and Druze? Only major on-the-ground armed intervention could have brought a grudging end to the civil war. Would our public have tolerated so risky and unclear a venture?Robin Milner-GullandWashington, West Sussex• Join the debate – email email@example.com• Read more Guardian letters – click here to visit gu.com/letters Share on LinkedIn letters Islamic State Syria UN security council must act to uphold the ceasefire in Syria Syrian Red Crescent workers wait at a designated point to evacuate wounded civilians from the fighting in eastern Ghouta.Photograph: Xinhua/REX/Shutterstock Share on Pinterest Since you’re here… … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Share on WhatsApp US foreign policy Share via Email Shares7171 Syria Share via Email Share on Twitter Letters Middle East and North Africa Europe Russia Share on Facebook United Nations Share on Facebook Topics Fri 2 Mar 2018 11.43 EST Support The Guardian Share on Twitter
WADE WINGLER: Do you have a question about assistive technology? Do you have a suggestion for someone we should interview on Assistive Technology Update? Call our listener line at 317-721-7124, shoot us a note on Twitter @INDATAProject, or check us out on Facebook. Looking for a transcript or show notes from today’s show? Head on over to www.eastersealstech.com. Assistive Technology Update is a proud member of the Accessibility Channel. Find more shows like this, plus much more, over at accessibilitychannel.com. That was your Assistance Technology Update. I’m Wade Wingler with the INDATA Project at Easter Seals Crossroads in Indiana. Podcast: Play in new window | DownloadYour weekly dose of information that keeps you up to date on the latest developments in the field of technology designed to assist people with disabilities and special needs.Show Notes:Learning Ally College Success with Mary Alexander and Kristin Witucki www.learningally.org/collegesuccessBiometric wristbands predict outbursts in people with autism – Telegraph http://buff.ly/1O5Kg9tAccess Currents: September/ October 2015 – United States Access Board http://buff.ly/1OE5rQ9Highly Flexible, Wearable Tactile Sensor Developed for Healthcare Applications http://buff.ly/1OE4XcAApp: WebMD | www.BridgingApps.org——————————Listen 24/7 at www.AssistiveTechnologyRadio.comIf you have an AT question, leave us a voice mail at: 317-721-7124 or email firstname.lastname@example.orgCheck out our web site: https://www.eastersealstech.comFollow us on Twitter: @INDATAprojectLike us on Facebook: www.Facebook.com/INDATA——-transcript follows ——KRISTIN WITUCKI: My name is Kristi Witucki, and I’m the community lead for students who are blind or visually impaired at Learning Ally.MARY ALEXANDER: This is Mary Alexander, and I’m the national program director for people who are blind or visually impaired at Learning Ally, and this is your assistance technology update.WADE WINGLER: Hi, this is Wade Wingler with the INDATA Project at Easter Seals Crossroads in Indiana with your Assistive Technology Update, a weekly dose of information that keeps you up-to-date on the latest developments in the field of technology designed to assist people with disabilities and special needs.Welcome to episode number 227 of Assistive Technology Update. It’s scheduled to be released on October 2 of 2015.Today I’m excited to have Mary Alexander and Kristin Witucki from Learning Ally talking about their college success program, very innovative, really cool kind of stuff. I’m excited to have some conversation with them to talk about that.Also there’s some interesting information from the US Access Board about their staff and some other information about airports and accessibility and all kinds of good stuff. We have a story coming from China about highly flexible wearable tactile microfluidic sensors for healthcare applications. Pretty cool features that kind of stuff. And the folks over at BridgingApps talk with us a little bit about the web MDF.We hope you’ll check out our website at the www.eastersealstech.com, shoot us a note on Twitter at INDATA Project, or call our listener line, ask a question, give us some feedback. We love to hear your voice. The number is 317-721-7124.***From our friends over at RESNA, we’ve learned about a story in the Telegraph over in the UK. The headline reads “Biometric Wristbands Predict Outbursts in People with Autism.” The idea is we have all kinds of wearable technology that can measure things like heart rate and skin temperature and even whether you’re getting sweaty or not, and sometimes those signals might be able to predict that somebody with autism is getting ready to have a behavioral outbreak. They may not be able to communicate that on their own. The sensors would allow a caregiver or loved one to know that those kinds of physical symptoms are starting to happen and might be able to provide some support. It’s not quite ready yet. It still says it’s a couple of years out from being available, but I’m going to pop a link in the show notes over to the Telegraph article and you can learn more about this promising technology that might help folks with autism get a little help when their body says that their behaviors are getting ready to change. Check our show notes.***The United States Access Board is one of the main organizations that deals with disability issues and accessibility at the federal level. They actually have a really good e-newsletter that has a lot of cool stories in it. I’m looking at the September and October edition of the newsletter, and a couple of these are interesting. One, it mentions here that President Obama has appointed two new members to the access board: Dr. Victor Santiago Pineda, and also Karen Tamly. They join the friend of our show Satya Pavithron who is currently the chair of the access board. They mention that they’ve had a new program analyst and they talk about an upcoming accessibility forum that’s going to be held in Washington DC. They talk about some changes that are happening related to airport accessibility to make air travel just a little bit easier for users of service animals. For example, it requires that at least one of these areas for service animals must be provided within each terminal within a year of the ruling. The last thing that I found interesting in this article, or in this newsletter, is the Centers for Disease Control now have released findings that says twenty-two percent of the US population, over 53 million people, have a disability pertaining to vision, cognition, mobility, self-care, or independent living. So that’s an increased number of the percentage of people with disabilities that’s been estimated. Lots of good stuff, lots of good details in this newsletter that came from the access board. I’ll pop a link in the show notes, although it came to me via email, I’ll pop a link over to web-based version of that so you can not only check out these interesting new stores but you can also send them for their email list there and will get access to the same information when it comes out. I’ll pop a link in the show notes.***There’s a group of scientists over in China at the national University of Singapore. They have created a thing that they call a wearable liquid-based microfluidic tactile sensor that’s small, thin, highly flexible and durable. Sensors are normally connected to wires, copper wires or other kinds of wires, and they don’t do well in situations where they get beat up, banged up, or they need to be very flexible and move around. That becomes particularly true in assistive technology as we think about things like healthcare monitoring, prosthetic devices that might need to have pressure sensors to talk about how the thing fits and is it wearing down and those kinds of things. The interesting thing about this is these guys have created a sensor that doesn’t rely on wires. It’s fluid. The fluid is so small that they can make itty-bitty little sensors and put them in places that move a lot, that need to be put into places where a wire might break or wear down. In fact, they are building it into silicon rubber and other kinds of nano materials that allow them to put the sensors and places they never could before. Also, the sensors are incredibly durable. They run over them with a car tire and it didn’t change the electrical output from the stuff. This is sort of an early research kind of story that I’m reading, but I think long-term there are a lot of implications here for medical Assistance technology and anything that requires more of these sensors that need to be put into places that are kind of hard to reach. Anyway, this comes from Medical Design Technology Magazine, and I’m going to pop a link in the show notes where you can read more about this and see a picture of the school stuff.***Each week, one of our partners tells us happening in the ever-changing world of apps, so here’s an App Worth Mentioning.AMY BARRY: This is Amy Barry with BridgingApps, and this is an App Worth Mentioning. This segment’s app is called WebMD. Long known for its online presence as a medical information resource that is centered around symptoms, WebMD has taken its database and search function into the mobile device technology market with its app. The portability and instant access to the vast amount of medical information contained within WebMD is the highlight of this app.WebMD organizes its content into five categories of information: a symptom checker, which allows the user to select various symptoms they are experiencing to formulate a list of possible medical conditions; there’s a database filled with descriptions of many different health conditions; a thorough drug information section; a first aid reference area; and there is also a location service for finding nearby physicians, hospitals, and pharmacies.A seniors group who live independently interacted with the app and highlighted the health provider location service and the first aid information area as their favorite parts of the app. Also, a family with a loved one who is medically involved also trialed WebMD. The adult family member who had a stroke resulting in physical and cognitive impairments is now working to increase his independence. With the WebMD, he was able to navigate through the app successfully, and he enjoyed the symptom checker feature where he was just to be able to tap on a human body image and the location where he had concerns, and a checklist of possible symptoms appeared. Once the symptoms were selected, a list of possible health conditions were formulated and served as a good reference for him.BridgingApps sees WebMD as a very good tool for families to use to develop and fine-tune their communication and questions in preparation for when they interact with their healthcare team, but does caution against any self-diagnosis. The drug and treatment section is excellent to educate users on potential and sometimes very serious drug, food, and nutrient interactions, as well as side effects of certain medications. The capability to select and store one’s medical conditions and medications is a feature of this app, but BridgingApps suggest a user store that information on other apps designed specifically for managing one’s own or family’s health care and to use WebMD as one of their references for medical information only. WebMD is available at the iTunes, Google play, and Amazon stores for free and is compatible with both iOS and Android devices. For more information on this app and others like it, visit BridgingApps.org.***WADE WINGLER: We live in a time when access to information is just so important. It’s critical to success with your wording or a student. Speaking of students, there’s nowhere this more true than in a college classroom. It’s really hard to be successful as a student if you don’t have access to information and technology and all those kinds of things. Recently I became aware of the project called College Success from Learning Ally. I’m excited today to have Mary Alexander and Kristin Witucki on the line to talk about that. Mary, Kristin, welcome.MARY ALEXANDER: Thank you.KRISTIN WITUCKI: Thank you.WADE WINGLER: I’m so glad that you ladies took some time out of your morning this morning and have traversed with me the technology, the magic or the trouble that we’ve had getting our technology lined up and working this morning. I think we are in for a pretty interesting interview. Now, I have been aware of Learning Ally for a while, but I thought some folk in my audience might not be. Mary, could you give us a quick overview of Learning Ally for folks who might not be aware?MARY ALEXANDER: I will. Thank you, Wade. Thank you also for having Kristin and I am. We really appreciate it. Learning Ally, we began as Recording for the Blind back in 1948 in New York City. Your readers or listeners may have heard the story that a woman named Ann McDonald was very moved because of the vision loss suffered by World War II veterans returning home. They couldn’t access the G.I. Bill. She was really moved by that. She activated a group of her friends and almost 70 years later we are still here. We are still spread across the country with our headquarters in Princeton. We still have studious on the ground. we also now have virtual studios. But our studio focus and our recording and our production facilities focus on educational materials. These are the textbooks that students use site receipts can be a use, but also some of the literature students use that might be hard to find in an accessible format any other way. We are nonprofit. We rely on philanthropy to survive. Our employees are very deeply rooted in our mission, so we have a great group. It’s a wonderful organization to work for.WADE WINGLER: Good. Mary, I should’ve asked at the beginning. Can you tell me a little bit about your role the organization?MARY ALEXANDER: Sure. I am the national program director for initiatives for the blind or visually impaired. What that means is I started working in school about 20s ago with [Inaudible], and as we grew, our initiative took on two very distinct shapes, but often overlap each other. We have initiatives that apply to students who have learning disabilities like dyslexia or other language-based disabilities, and also those initiatives that are for the blind or visually impaired. Very often they do overlap, but they are not always exactly the same. My job is to, those programs and pieces that apply directly to the blind or visually impaired, I am the director over those. I make sure that they are sustainably funded, and I make sure that they are implemented in a way that we have agreed to implement them for our foundation. Just as a side, I have a really personal reason for working for Learning Ally. My youngest is blind. He is now in college, so this has been an organization very close to my heart. It’s meant a lot for my family. It’s an important group.WADE WINGLER: Absolutely. I hear that pretty routinely. Kristin, can you tell me a little bit about your role with the organization, and I’m going to ask you what is the College Program and what does it mean.KRISTIN WITUCKI: Okay. My title is community lead for students who are blind or visually impaired. I’ve held a number of roles over the years over the last 10 years or so. I was born blind, so I went to college and graduate school as a blind person and had a background in English education. I was really excited with this opportunity opened last year for me to first run the content acquisition for the website for the program and then later on to take on the mentorship part of the program. The college success program is a way we can reach as many college students as possible with a variety of different solutions. Either they can use one or a couple of them. Through the generosity of our funding from the [Inaudible], we are able to offer college students who are blind or visually impaired free membership so that includes access to the audiobook library. We can offer them a website where they can go to check out resources related specifically to college success for students who are blind or visually impaired. And then persons who really want a deeper experience or need some more personal assistance, we can actually match them with mentors who are graduates of college who are blind or visually impaired. We really excited about this program.WADE WINGLER: It’s sounds exciting to me. Mary, can you tell me a little bit about how college success fits within Learning Ally’s mission or core services, or is this something totally different?MARY ALEXANDER: That the great question, Wade. A few years ago, actually probably 2011, we did a research project that was around families and students with learning disabilities. We were looking at how Learning Ally could support those families, because it was very apparent that they were lacking in support, maybe from the school system, possibly from the community at large, and so from that developed the support program for families of students who suffer through learning disabilities. After the research project that we’ve done — we used to call it the Lavelle Program as a nod to our funder, but now it’s the college success program. After we did the research around the program, it was very apparent that there were similar gaps in support for students. Learning Ally, when we change our name, which was right about the same time, we came to the awareness of the needs around families. We changed on it because we wanted to be more than an audiobook supplier, audiobook producer. The needs of the population that we serve are greater than just the need for accessible material. Very often, they can go hand-in-hand, and because we already had experts in the field working with schools in our present office, people like Kristin and myself who know a lot about the families and their struggles that they go through, it just seems like a natural fit. The people that we work with that are generous and support us philosophically, they agreed with us. Well we are not going to stop recording audiobooks ever, this is just a natural extension of that. It’s just a little bit of an additional support.WADE WINGLER: That makes a ton of sense. Kristin, you are uniquely positioned to have some insight into those challenges. Can you talk to me little bit about what are some of the challenges that college and two are blind or visually impaired deal with?KRISTIN WITUCKI: Actually, right before I took on this role, this organization conducted an ethnographic research study. Basically that means we wanted to learn very deeply from a few people rather than a huge scale. We wanted to learn from their stories. We learned from, I think about 15 college students around the country about what the challenges were. Based on that research, we concluded that there challenges fell into five core areas. They had challenges in learning effectively, which means keeping themselves at the center of their learning and not marginalizing themselves. Managing or advocating to professors, so explaining to professors what they need to learn and how they are prepared to succeed in the classroom and what help they might need. Discovering technology, which is what it sounds like, being able to use technology efficiently and to apply it to a college setting. Connecting with a disability services office or other on-campus resources, which many students sort of had trouble leaving the commendations process. They were sort of wait for the office to figure out what they needed and then be suppressed when the office couldn’t. And then the final area was around social isolation, so students were spending so much time keeping up with the academic demands of college much more time than their sighted peers were that they wouldn’t have time or energy to socialize, or if they did, they were worried about it. A lot of our students were very isolated in the college experience.WADE WINGLER: As somebody who spent a lot of time on college campuses, the social part can be really important.KRISTIN WITUCKI: Yeah. It’s huge, because this is the first time many people are out on their own away from the family, or in some cases actually our students actually lived at home, so the kind of compounded their isolation. When you’re on college campus, a lot of the calls to invitation are visual.WADE WINGLER: Absolutely. Mary, how is the program structured so that a response to some of those needs, and how is it administered? What’s the platform like? And is there a cost?MARY ALEXANDER: There is no cost for the program. I’ll answer that one first. We really excited to be able to offer this as a completely free service to students who are blind or visually impaired who are in college. We do put that requirement on. We have opened it up and allow students who were seniors in high school to begin join the college success program, but we really have and most of our resources and most of our curriculum around students who are already in college. The platform for the program is, on our regular website, we have a complete section that’s devoted only to the college success program. I’ll give you the link to it. It’s learningally.org/collegesuccess. Anyone who’s interested who wants to go to that site, you can just look over it, and browse the site. At some point, though, it will ask you if you’d like to join the college success program. We have several different levels at which people can say I’m interested in hearing more about it. But the program itself has three different pillars to it. What is the curriculum and content, which is our online resources. Kristin has been an amazing job at working with our advisory panel. We have an advisory panel that includes people like Jane Erin who is with the teacher preparation program, or I just recently retired from the teacher preparation program at the University of Arizona in Tucson. She’s just a leading national individual who knows a lot about serving students or educating teachers to serve students who are blind or visually impaired. Another luminary on our panel is Ellen Strief. Dr. Strief is with the teacher program at Hunter College in New York City. There are several more. That curriculum is primarily due to Kristin and her work with an instructional content consultant that we brought on board and our mentors and this advisory panel. With a ton of help in making sure that fisheries are what they need to be. The other piece of our program is the mental program. These mentors don’t meet with our students face-to-face. This is a virtual mentor relationship. It’s all of the entire semester. It’s usually a phone relationship primarily. We’ve also given them a peer-to-peer network spot where mentors and students can meet together. We try to have several different kinds of interactions for students. You have to keep them engaged. With everything going on for our students, we are competing against games and other things that they want to do. We want to be sure that they stay engaged with the program and that they come back to us when they need help from us. The third pillar of our program is our accessible materials Library. Our audiobook library is really important to this. It’s been something that some students will join just because they can get the audiobook library membership, but if they’ll even read the article or one resource, I think you’ll be hooked, and they’ll keep coming back for more. We’ve had great site traffic on our curriculum and content. I’m very encouraged that this is going to be a program that since really want to use.WADE WINGLER: It sounds really exciting. We’re getting a little close on time for the interview here, but before we wrap things up, Kristin, tell me about how the program is being received pick what’s the buzz?KRISTIN WITUCKI: We have 168 member so far as of the end of April when we launched the site. We have right now five mentors and 40 students that they are working with. We’re really excited about that. It’s really been taking off, especially over the last month and a half.MARY ALEXANDER: Wade, I would love to talk just very briefly about our mentors and why they are so special.WADE WINGLER: Go right ahead.MARY ALEXANDER: So our mentors are the students who are blind or visually impaired. They have varying level of visual acuity. They are all outstanding in the use of technology. Our mentors, we are very choosy about who we use for our mentors because these are changing students’ lives every single day. We have STEM experts, several of our mentors are working on their doctorate in STEM subjects like organic chemistry or human centered design. They are also all over the country. We’ve been pretty strategic and how we place or how we pick our mentors because we have to serve all time zones. The mentors don’t work during office hours primarily because they have other stuff going on. They are very professional. They are amazing. They are really changing our students’ lives.WADE WINGLER: Excellent. There’s tons of exciting stuff going on here. You sound very valuable. If people want to learn more, you listed the website address. Could you repeat that for me.MARY ALEXANDER: It’s www.learningally.org/collegesucces. We also have an email address just for the college success program. That’s email@example.com. They could also reach out to Kristin or myself. I’m firstname.lastname@example.org. Kristin is email@example.com.WADE WINGLER: Mary Alexander and Kristin Witucki are with Learning Ally and they had told us about this exciting new college success program. Mary, Kristen, thank you so much for being with us today.MARY ALEXANDER: Thank you, Wade.KRISTIN WITUCKI: Thank you. Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedATU228 – iOS 9 and Its Impact on People with Disabilities | Luis Perez | Free AT Webinars, Insulin and Blood Sugar Monitoring on Your Smart Phone, Robots and AutismOctober 9, 2015In “Assistive Technology Update”ATU188 – Wheel Life & The Bally Foundation, Look at Me app for Autism, Applevis’ Golden Apple Awards, Birdhouse for AutismJanuary 2, 2015In “Assistive Technology Update”ATU302 – SOSQR Emergency ApplicationMarch 10, 2017In “Assistive Technology Update”
Owning your own wheelsAnother way for people to learn about adaptive driving and the mobility industry is through community outreach programs and events. Once such event was a full-day training through the INDATA Project.The training gave attendees the opportunity to learn about automotive transportation solutions from McCool as well as an evaluator’s perspective of driving with adaptive equipment from Pritchard. In addition, there was a hands-on vehicle expo during which time attendees could get an up-close look at a variety of adaptive vehicles and talk with either the drivers themselves or sales consultants who could answer specific vehicle questions.INDATA Community Outreach Coordinator Nikol Prieto also talked about new funding options for adaptive vehicles through the INDATA Alternative Financing Program (AFP). Qualified Hoosiers can now purchase accessible vehicles as well as receive vehicle modifications with the expansion of the INDATA Project’s financing program.Previously, qualified individuals used the AFP to purchase devices including, but not limited to, wheelchairs, motorized scooters, hearing aids, augmentative communication devices, Braille equipment and computers.An increased maximum in the loan amount gives Hoosiers the opportunity to also purchase an accessible vehicle or make modifications to a current vehicle.“This is an exciting new development in our Alternative Financing Program, and we are now able to offer more to Hoosiers in need,” said INDATA Project Director Brian Norton. “In addition to assistive technology devices, Indiana residents can use the AFP to purchase an adaptive vehicle, assisting them in becoming more independent and productive in their community.”All Indiana residents who have a documented disability and who need assistive technology can apply for the AFP loans, ranging from $500 to $35,000. If the person with the disability is under 18 years old, a legal guardian may complete the application process.“Thirty or forty years ago, it was really a struggle for people with disabilities to get around,” Pritchard said. “They relied on public transportation or someone else had to take them where they wanted to go. Now there are new vehicles, new adaptations, new standards … and new freedom.”“Most people are highly motivated to drive again,” she said. “It’s how they get around, how they participate in their communities and do the things they want to do. Getting behind the wheel is either a welcome return or a new adventure, and they want — and deserve — that chance.”For more information and to begin the loan process, call 888-466-1314 or email firstname.lastname@example.org.Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedGearing Up Mobility with BraunAbilityApril 24, 2019In “Easter Seals Crossroads”Does disability stop you from being independent? Not if you modify your car.October 30, 2012In “Easter Seals Crossroads”Does disability stop you from being independent? Not if you modify your car.October 30, 2012In “Easter Seals Crossroads” Hitting the speed bumpsSuzanne Pritchard works with her clients to overcome those challenges.“We see hundreds of people a year, and each one has an individual need for a customized solution,” she said. “It just depends on why they come to see us that determines how we help them.”Pritchard is an occupational therapist and a certified driver rehabilitation specialist (CDRS) in the Assistive Technology Center at Easter Seals Crossroads. With her master’s degree in occupational therapy, she started out in the field of neuro rehab, helping people who had strokes or brain injuries.“I loved what I was doing and I worked with a variety of patients every day, so when I was offered the driver rehab job at Easter Seals, it made me a little nervous because I wasn’t sure I wanted to specialize in a particular area so early in my career. That was almost 10 years ago.”Currently, there are only about 360 active CRDS in the U.S. and Canada. Pritchard and colleague Mary Follman at Easter Seals are two of those specialists. And there is no lack of variety in their daily work.“There is a huge spectrum of challenges and diagnoses,” she said. “I work with people as young as 15 and as old as 97 with everything from spina bifida to multiple sclerosis and low-vision issues to spinal cord injuries.” But the goal for all of the clients is the same.“They all want to remain drivers, regain their driving status or become new drivers,” Pritchard said. “It’s what drives them, literally. Driving a motor vehicle allows them to be the family members or employees they want to be and have access to the community and their independence. It’s very rewarding for them, and, therefore, very rewarding for me.” Rev up the engine, and excel-erate“We have clients come in with all kinds of different requests, and we fit them with a vehicle customized to them and their needs,” said Dawn McCool, field marketing director at Superior Van & Mobility.Superior started as a van conversion company in 1976, and as more people came to the company with requests to help with this challenge and add that piece of equipment, word of mouth helped the business grow.Then, in 1989, the National Mobility Equipment Dealers Association (NMEDA) was established, a trade association dedicated to expanding opportunities for people with disabilities to safely drive or be transported in vehicles modified with mobility equipment to fit their specific needs.“NMEDA saw a need for safety standards when it came to modified vehicles for people with disabilities, and now the organization and its members can help customers find the best products for them that are regulated and safe,” McCool said.NMEDA has more than 600 members, one of which is Superior Van & Mobility.“We are a proud member of NMEDA and its quality assurance program,” she said. “We want to make sure our customers are getting only the highest-quality vehicles to drive.”Each customer receives a custom needs assessment and a vehicle for specific needs, whether that is a wheelchair or scooter lift, hand controls, foot controls, tie-downs, bed toppers or restraint systems.“These days you can’t even tell if someone is in an adaptive vehicle,” McCool said. “Technology is always changing, and manufacturers are always coming out with different options and different ways to create an accessible vehicle.”One of those new options is the BraunAbility MXV. Built on the Ford Explorer chassis, it’s the first-ever wheelchair-accessible SUV.“It gives people another option,” McCool said. “It’s versatile and is geared toward the younger demographic of people who don’t want to drive a minivan. The industry is constantly evolving, and this is another game-changer. We are putting adaptive equipment in all types of vehicles now — hand controls in a Ferrari and foot controls in a Mustang. The industry is growing to cater to all wants, needs and desires.”And to make sure she is always at the forefront of the latest trends and standards, McCool takes part in continuing education offered through NMEDA, such as the Comprehensive Automotive Mobility Solutions (CAMS) training.“With this training, we can offer knowledge and awareness to local organizations like hospitals and schools,” she said. “We can train occupational therapists or those going to school for related degrees about the most up-to-date information on driving rehabilitation when working with people with disabilities. We can help prepare them for questions they might get from clients and patients and talk about how the mobility industry is there to help.” Writer: Tiffany Whisner, Coles MarketingGetting behind the wheel of a car is a big deal. Now you have control of a machine that weighs a few thousand pounds. And now you have to navigate that vehicle in and out of traffic, dealing with weather hazards and all the temperaments of other drivers on the road.What if you also had to learn how to work mechanical hand controls or a foot accelerator?Having and driving a car can mean greater independence for everyone, including people with disabilities, but there are also challenges that come along with getting the proper certifications and the appropriate equipment installed in a vehicle to make it accessible and usable for an individual with a disability. Learn the rules of the roadEaster Seals Crossroads offers driver evaluation and training to all types of drivers, and vehicles are equipped with adaptations to closely match an individual’s physical needs, allowing the opportunity to operate the adaptive equipment in a controlled and safe environment.“My days working with clients are so varied,” Pritchard said. “I could be doing an evaluation for a 40-year-old with a spinal cord injury in the morning, and an evaluation takes around three hours to complete, including setting up a plan and goals for the future. Then, I might be working with a 20-year-old with autism in the afternoon, doing a cognitive assessment to see if that individual will be able to handle driving. And I might end my day with a vehicle modification evaluation, getting into the nitty gritty of what equipment needs to go on a person’s vehicle to make it accessible to them.”An assessment is both cognitive and physical — evaluating the individual’s mental flexibility, working memory and reasoning as well as physical abilities such as sitting balance, leg and foot movement and vision.“The cognitive assessment is a lot more significant and in depth for someone with dementia, for example, and the physical evaluation is much more thorough for someone with multiple sclerosis,” Pritchard said. “Once we do a personal assessment, we get the person in a car, take them driving and test the equipment and what their control is like. From there, we set up a plan of care.”What does a plan of care typically include?“For a driver with dementia, it might only be one session to determine if that person is fit to continue driving or not,” Pritchard said. “But for a brand-new driver with cerebral palsy, the care plan might involve many sessions over several months to assess driving ability and get the proper training on whatever adaptive equipment is needed in the vehicle.”There are many customized devices that are considered adaptive equipment, but the basic and most-used devices are mechanical hand controls, steering devices, left foot accelerators, transfer seats and reduced-effort steering wheels.Easter Seals has three adaptive vehicles — two sedans and one minivan.“Our vehicles are already equipped with the basic adaptive equipment needed for a person with a disability,” Pritchard said. “An individual can train in one of our vehicles to practice, and once he or she is fit and ready to use that particular device, we prescribe that equipment for a vehicle to be manufactured or modified.”Each prescription is then filled by a mobility vehicle dealer like Superior Van & Mobility.
crmMarketing Technology NewsNewsSales CloudSalesforceService cloud Previous ArticleHow to Save Over 250 Hours Per Year on Emails and Lower Your StressNext ArticleTechBytes with Gil Sommer, VP of Product, Connatix US Companies Seek Providers to Help Manage Enterprise Use of Salesforce PRNewswireApril 18, 2019, 8:31 pmApril 18, 2019 ISG Provider Lens Report Sees Demand in the US for Vendors to Help Companies Deploy and Consolidate Their Salesforce InstallationsUS enterprises using Salesforce CRM tools are looking for vendors to help them keep up with continuous product rollouts and to consolidate their disparate installations across the company, according to a new report published today by Information Services Group, a leading global technology research and advisory firm.The ISG Provider Lens 2019 Salesforce Ecosystem Report for the US finds enterprises seeking Salesforce implementation vendors to help them consolidate Salesforce Sales Cloud and Service Cloud installations that have been deployed across the company over several years.Many Salesforce customers see partnerships with experienced implementation partners as an essential part of their Salesforce deployments, said Esteban Herrera, partner and global leader of ISG Research. In addition to consolidation, vendors “can help enterprises complete rapid implementations that can start with limited functional scope and then be enhanced over time,” he said.U.S. enterprises often have functional requirements that lead to multi-cloud implementations of Salesforce tools, the report noted. To be successful, vendors must be able to support several Salesforce products, including the most mature, Sales Cloud and Service Cloud.Marketing Technology News: Formstack Acquires WebMerge, Enhances Document Creation and Automation CapabilitiesMany enterprises also have complex systems into which Salesforce needs to be integrated, the report added. Implementation vendors need to have a well-developed model that considers enterprises’ specific requirements, the report said. Many vendors offer a modified agile methodology that includes elements of a phased deployment and project scoping model.Salesforce implementation vendors generally break down into two basic types, the report said. One group of providers has a strong focus on system integration and offers capabilities on technologies in addition to Salesforce. The second group focuses mainly on Salesforce core functionalities, and often offers an agile approach to implementation. This second group is often composed of smaller but highly specialized vendors that are focused on Salesforce products.Marketing Technology News: New Sales Activation Tools from Engagio Help Revenue Teams Quickly Act on Account IntelligenceThe ISG Provider Lens 2019 Salesforce Ecosystem Report for the US evaluates the capabilities of 23 providers that offer Salesforce Sales Cloud and Service Cloud support. Accenture, Appirio, Bluewolf, Capgemini, Cognizant, Deloitte, Infosys, Magnet360, NTT DATA and PwC are named as leaders.In addition, the report evaluates apps published through the Salesforce AppExchange Store, recommending 20 apps for cross-industry use, 10 apps for healthcare organizations and 10 apps for manufacturing companies.Marketing Technology News: How Microsoft Plans to Fight Carbon Emissions with an AI Tech-First Approach
analytical datamarketing attributionmarketing attribution logicMarketing TechnologyNewsPernixStephanie Harris Previous ArticleGetty Images and APO Group Announce Strategic Partnership to Provide Innovative and Integrated Text, Photo and Video Services to Companies Operating in Africa and the Middle EastNext ArticleThe Evolution of Audio Advertising and What’s Next in 2020 New Proprietary Technology Addresses Industry Need for True AttributionPernix, a digital marketing attribution application solution that guarantees advertisers complete control over performance marketing attribution logic, launched. Built to put customers at the heart of a revitalized partnership marketing approach, Pernix fuses attribution and analytical data with program tracking to make authentic, trackable program performance a reality.Pernix disrupts misaligned attribution models and tracking to enable a more efficient allocation of marketing dollars into the partnership and affiliate channels. Designed to work in conjunction with affiliate and partnership networks and platforms, Pernix’s suite of products supports the entire performance marketing ecosystem: advertisers, partners, networks and agencies. Pernix amplifies the true value of the industry by finding the real return on investment in partnership and affiliate programs.“Pernix is the start of a movement,” said Stephanie Harris, Co-Founder, Pernix. “We created Pernix because we wanted to make the tools that will govern the future of our industry, and promote its continued growth. Pernix empowers leaders with the real, data-driven insights they need to uncover the true ROI of their partnership campaigns.”Marketing Technology News: True Influence Hires Data Strategist and Marketing Technology Visionary Ray Estevez as Chief Data OfficerAs a pure server-side solution, Pernix is designed to pull complex data from multiple attribution, analytics, partnership, and affiliate platforms, and align all performance and costs to an advertiser’s source of attribution truth. This gives advertisers a definitive look at how their marketing investment is performing at every touchpoint throughout the digital marketing ecosystem.“Pernix’s disruptive approach to helping marketers move beyond the historically siloed and opaque attribution logic of the affiliate category is long overdue,” said Matt Gilbert, CEO, Pepperjam. “In an environment where the customer journey is no longer linear, marketers need solutions that accurately measure the effectiveness of their spend and evaluate which touchpoints materially influenced conversion. With Pernix, our shared clients have the potential to move beyond the challenges of siloed data and expedite their move from last click to multi-touch, and ultimately to incrementality attribution models. We’re excited to support their launch and encouraged by the potential of the technology.”Pernix offers:● Authentic, trackable performance: By putting advertisers in charge of attribution logic, Pernix ensures customers no longer have to pay CPA commissions on conversions that don’t align with their attribution models.● Partner performance grading: With Pernix, advertisers can eliminate the conflict of interest involved in third-party marketing platforms doing their own tracking.● Customer data protection: Pernix removes cumbersome and invasive third-party tags from advertisers’ websites, keeping load times down and stopping other platforms from collecting customers’ data.Marketing Technology News: revital U International Unveils New Sales App with VERB’s Interactive Video Features“The digital marketing ecosystem has suffered from a lack of trust in third-party attribution for too long,” said Patrick Albano, Consultant and CRO, Side Street Ventures. “By building a company based around the notion of putting the customer first, Pernix is not only solving this long standing industry pain point, it is also reinventing the digital marketing ecosystem. As Pernix continues to elevate the overall value of the performance marketing industry, I am fully in support of its mission as a member of the advisory board.”“For years, brands have sought real understanding of the impact of their partnerships on business growth, as well as the relative contribution of the channel to those results,” said Mal Cowley, Cofounder and CEO of partnerships automation company Partnerize. “Initiatives like Pernix demonstrate a real commitment to providing precise answers to those questions. We look forward to working with the Pernix team to deliver rich insights to the many clients that we share.”Marketing Technology News: Seven Tech Data Executives Named 2019 CRN “Women of the Channel” Pernix Launches Attribution Application Solution to Brings Full Transparency to Performance Marketing Programs MTS Staff WriterJune 3, 2019, 8:02 pmJune 3, 2019
About JustinAbout ViralGainsAbout Justin TechBytes with Justin Fortier, Principal Data Scientist at ViralGains Sudipto GhoshJune 19, 2019, 1:00 pmJune 18, 2019 Justin Fortier is an accomplished Artificial Intelligence, Machine Learning and Data Science executive with more than 20 years expertise developing actionable insights and recommendations for leading companies like Thermo Fisher Scientific, Constant Contact and Staples. At ViralGains, he serves as Principal Data Scientist, where he has built an AI strategic road map for the company and developed Machine Learning models to support real-time bidding decisions at scale. ViralGains is a digital video ad journey platform that enables marketers to engage targeted audiences with relevant brand stories in the contexts they most favor. Using the platform to engage in two-way conversations, brands and agencies discover exactly what people want – and how they feel — and leverage those insights to build unique, full-funnel ad journeys that can generate increased awareness, motivate intent, and drive purchasing decisions.ViralGains is headquartered in Boston, with regional offices in New York, Los Angeles, Chicago, San Francisco, and Atlanta. Tell us about your role and the team/technology you handle at ViralGains.I joined ViralGains in 2017 as Principal Data Scientist, where I not only create Machine Learning models to help grow the business but also build and lead the Data Science team. Regarding technology, we use Amazon S3 and Snowflake as our primary data warehouses, R and Python to build our models, and Microsoft PowerPoint and Tableau to communicate results, insights and recommendations to the executives.How are AI, NLP and Voice Search transforming our lives? Over the past five years, big names like Amazon, Google, Facebook and LinkedIn have used AI and NLP to interpret and classify information requests into personalized and relevant recommendations, creating a more impactful user experience that also drives further engagement. We’ll continue to see companies use these technologies to drive deeper personalization and added convenience to our lives.How do you leverage your expertise in AI and Machine Learning to build marketing products?Marketing and advertising are fundamentally about reaching the right person at the right time, with the right message in the right environment, to encourage that person to take a particular action—like purchase a product or sign-up for rewards—and drive business outcomes. AI helps us accurately identify—at scale and in real-time—these opportunities and capitalize on them.What makes ViralGains different from other AI-driven video companies?What differentiates ViralGains is the way that we help marketers incorporate the voice of the customer into their ad journeys by collecting declared behavioral (how a person engages with the video ad) and attitudinal (how customers feel about the video ad) feedback from video viewers. Our Engagement Experiences help marketers collect a multitude of signals that provide them with the ability to create greater relevance and impact than ever before.How can MarTech customers benefit from leveraging this platform?With our platform, marketers can optimize ad journeys based on customer sentiment, driving relevant digital ad experiences that improve brand health, drive action and impact purchase decisions.How do you see Retail platforms evolving with better AI adoption?There is a reason companies like Walmart and Wayfair are quickly becoming giants in the AI field. Few industries have as much AI potential as retail, due to the volume of customers and the variety of data that are collected online or in-store across hundreds and thousands of different product categories. Retail platforms will likely evolve to incorporate increased personalization that truly put the customer—who they are and what they want—at the heart of their shopping experience.What are the biggest challenges in measuring the ROI of AI products and services?The biggest challenge in measuring the ROI of AI products and services is articulating success metrics. Without well-defined success metrics and KPIs, one cannot capture or measure impact. Marketers should tie success metrics to real business outcomes that move the needle on their business.What is your prediction on the disruptive application of mobile video apps on Personalization and Usage Analytics?There’s been a steep trend over the last five to 10 years in the number of hours a day the average person spends on a mobile device. With an increase in time spent on mobile, opportunities for capturing more behavioral and attitudinal data will open up, allowing companies that employ AI to maximize their reach and further drive business outcomes on mobile devices. adtechAIdigital ad experienceEngagement ExperiencesJustin Fortiermachine learningOpenLoopTech BytesViralGains Previous Article3 Marketing Strategies for Unearthing New Opportunities with Existing CustomersNext ArticleSugarCRM Expands Leadership Team, Hires Veteran Software Executive Chris Pennington as Chief Customer Officer About ViralGains
Sara Ali Khan was absolutely adorable as a kid and the actress reminded fans of her cuteness with some throwback photos from her childhood. To wish her abba Saif Ali Khan on Father’s Day, the Simmba actress posted some sepia-toned photos from when she was a little kid. The candid shots show a young Saif spending some playful moments with his first-born.In the caption, Sara thanked her father for always being there for her, for being her partner on nerdy holidays, for teaching her how to read, and for being patient, loving and compassionate with her as she grew up. Sonam and Anil shared screenspace for the first time in the film Ek Ladki Ko Dekha Toh Aisa Laga. The actress will next be seen in the film The Zoya Factor, which stars Dulquer Salmaan.Anushka Sharma posted a wish for her ‘hero forever’saying, “You are the coolest dad a girl can have and are THE best inspiration. Thank you for teaching me to always do the right thing no matter how hard it is.” The father-daughter pair seem to share a unique bond, and we got a glimpse of that when the two appeared together on Koffee With Karan earlier this year. Sara, Saif’s daughter with ex-wife Amrita Singh, was born when the Omkara actor was just 25 years old.Another Bollywood actress who went into throwback mode on Father’s Day was Sonam, to wish dad Anil Kapoor. Along with a picture of her kiddie self in her father’s arms, she wrote, “One day definitely isn’t enough to celebrate how much you mean to me. Dad, you have always been my superhero. Happy Father’s Day!! Love you so much.” Here are other Bollywood daughters wishing their dads. Follow @News18Movies for more Actress Sara Ali Khanactress Sonam KapoorAnushka SharmaAnushka Sharma father’s day First Published: June 16, 2019, 1:20 PM IST
The tribal state of Chhattisgarh voted in three phases for the 11 Lok sabha seats in Lok Sabha elections 2019. Though the BJP has always triumphed the state, it received a jolt in form of recent assembly poll results in which BJP was pummeled by the Congress. Not wasting any time, the party high command immediately changed all 11 candidates in the state reducing any chance of anti-incumbency factor. Follow all the live updates of Lok Sabha election results here: Lok Sabha Election Results 2019 LIVE: Will Modi Get Second Term as PM Or Will NDA Fall Short? India to Have Final Say Today Out of the 11 Lok Sabha seats in Chhattisgarh, the Bharatiya Janata Party (BJP) had secured 10 amid the ‘Modi-wave’ in 2014, while the Congress could only manage to win one seat. The BJP had garnered over 49 per cent of votes whereas the Congress collected 39 per cent vote share. The Congress, in fact, has never won more than one seat in Chhattisgarh over three Lok Sabha elections since the state was carved out of Madhya Pradesh in 2002.Follow all the live updates of Chhattisgarh Lok Sabha elections here.Read: Congress Terms EC ‘Enfeebled Commission’, Says it is Black Day For DemocracyImportant updates on the state:- Congress loses lead in Mahsamund, only hope left in Bastar. Out of total 11 seats, BJP leads on 10.- Congress trailing in Durg, the only seat they held in 2014 while continue to lead in Bastar and Mahsamund. BJP leads on 9 seats. - Congress gains one more lead in Korba. Deepak Baij of Congress leads in Bastar with 6840 votes while Dhanedndra Sahu leads from Mahsumand with 12,526 votes. BJP is leading on eight of the other seats.- Congress trailing in 9 seats while leads on two seats – Mahsamund and Bastar. Gomati Rai leads in Raigarh with 30,000 votes. - BJP takes lead in Raipur constituency. Congress leads on just two seats while BJP is leading on 9 seats. – Fielding fresh candidates has turned out to be a gain for the BJP. Deepak Baij of Congress leads in Bastar with 15460 votes.- Congress is trailing on the only seat they had won in 2014. Vijay Baghel of BJP leading with 16671 votes in Durg. BJP leads on 8 seats while Congress on 3 seats. - Congress overtakes BJP in Chhattisgarh. BJP leads on 5 seats while Congress on 6 seats. Counting halted in Kanker due to server issues. Read: Gujarat Lok Sabha Election Results 2019: BJP Chief Amit Shah Leading from Gandhinagar- The only seat that the Congress won was Durg in Central Chhattisgarh. It was Tamradhwaj Sahu who won the only seat for the Congress in 2014. However, the margin of victory for Sahu was just 1.34 per cent or 16,848 votes.- The smaller margins is peculiar characteristic of contests in the state. Several seats in Chhattisgarh witnessed small margins of victory in Chhattisgarh during the 2014 Lok Sabha elections, where two of them ended up in a tight finish. For instance, BJP’s Banshilal Mahto won the Korba seat with a margin of just 4,265 seats. Similarly, BJP’s Chandu Lal Sahu won the Mahasamund seat with a margin of just 1,217 votes over then Congress candidate Ajit Jogi. In both these cases, NOTA polled more votes than the winning margin.Read: Maharashtra Result 2019: Nitin Gadkari Leads in Nagpur, NDA Leading in 24 Seats- Congress has momentum over BJP, after the results of the recent Assembly elections, in which Congress won 68 seats in a 90-seats strong Legislative Assembly. BJP, which ruled the state for 15 years from 2003 to 2018, was reduced to just 15 seats. Seven seats were won by the BSP and Ajit Jogi’s Janta Congress Chhattisgarh’s alliance.- The BJP has never lost 8 out of the 11 constituencies in Chhattisgarh over the course of 3 Lok Sabha elections – 2004, 2009, and 2014 – since the state came into existence in 2002. These seats are: Bastar, Bilaspur, Janjgir-Champa (was redrawn during Delimitation 2008), Kanker, Raigarh, Raipur, Rajnandgaon, and Sarguja.For interactive elections coverage visit Election Analytics Centre.- The BJP has responded to the drubbing it received in recent polls by changing its candidates in all the 11 Lok Sabha seats. Not even veteran OBC leader Ramesh Bais, who has represented Raipur Lok Sabha since ’96, was given ticket by his party.- Congress government promised and at least to a certain extent, delivered, MSP of paddy at Rs 2,500 per quintal. In a state with over 36 lakh farmers this was a big issue. Reducing electricity prices could also help Congress in urban areas. This could help the Congress gain in the Lok Sabha elections 2019.- Tribal influence will be tested in Korba where Congress’ Jyotsna Mahant, the wife of assembly Speaker Charandas Mahant, is pitted against BJP’s Jyotinand Dubey.- BJP’s Arun Sao is contesting against Atal Srivastav of Congress in Bilaspur, a largely rural constituency. In place of Ramesh Bais, who has represented Raipur seven times, BJP has fielded Sunil against the Congress’ Pramod Dubey. – One of the most seats affected by Maoist-violence, Sarguja, an ST reserved seat, will see a fight between BJP’s Renuka Singh and sitting Congress MLA from Premnagar Khel Sai Singh.- In another ST reserved seat, Raigarh, Congress has fielded two-time Congress MLA – Dharamjaigarh Laljeet Singh Rathiya who is up against BJP’s tribal woman leader Gomtee Sai. BJP has dropped Union minister of state for steel Vishnudeo Sai, who had won four times from 1999 to 2014 from the Raigarh seat. 2019 Elections Resultsakhilesh yadavassembly poll resultsAssembly polls First Published: May 23, 2019, 8:55 AM IST
gopal shettymaharashtra-lok-sabha-elections-2019mumbai-north-s13p26mumbai-thane-maharashtra-lok-sabha-elections-2019 First Published: May 23, 2019, 7:08 PM IST Mumbai: Congress’ Mumbai North Lok Sabha candidate Urmila Matondkar Thursday said though she has lost her maiden election, she won’t quit politics as she has a long way to go.In her electoral debut, the actor contested against BJP veteran Gopal Shetty. As per the latest trends available, Shetty has taken a decisive lead of 4,52,226 votes over Matondkar. “I am going to continue politics, as I’ve been saying from day one. This has been an absolute glorious battle for me. I am standing defeated in front of you but do I look like a lost person?” Matondkar told reporters.”The spirit, the conscience of a person matters. I am extremely happy I fought this election with a lot of dignity and integrity,” she added.Matondkar said she looks at the current situation as a “humble beginning.””The experience was absolutely fantastic. I doubt anyone across india had the kind of journey that I had. I am proud of my journey. I feel this is just the start. It is a long way from here and I am more than ready for it,” she added.Earlier in the day, the actor had alleged that there was a mismatch in signatures on an electronic voting machine (EVM) form.When asked about it, Matondkar said, “I congratulate him (Shetty) on his victory… But we have found some discrepancies (in the EVM) and have made a report which we will submit to the election commission by the end of the day”.When asked if she knows the areas she lacked in, Matondkar said it is “too early” for her to comment on the same.
congressLok Sabha elections 2019lok-sabha-election-results-2019modi swearing in ceremony First Published: May 29, 2019, 10:48 PM IST New Delhi: After facing a drubbing in the Lok Sabha elections, the Congress has convened a meeting of opposition parties in Parliament on May 31 to discuss the possible reasons for their defeat, sources said on Wednesday.The opposition parties may also discuss their strategy for the Parliament session which is likely to begin from June 6. This will be the first meeting of opposition parties after the constitution of the 17th Lok Sabha.Issue of alleged discrepancies in EVMs and VVPAT machines may also feature in the discussions.The meeting will be held a day after Prime Minister Narendra Modi and his cabinet will be sworn-in in the forecourt of Rashtrapati Bhavan.On June 1, the Congress Parliamentary Party will also hold its first meeting in Parliament’s Central Hall.In the meeting, the Congress will elect the new leader of the parliamentary party and discuss its strategy going forward.
madras high courtmurder caseP RajagopalSarvana Bhawan First Published: July 15, 2019, 5:46 PM IST Chennai: A petition has been filed in the Madras High Court seeking to shift hotelier P Rajagopal, who has been admitted to a government hospital here after he surrendered in a murder case, to a private hospital citing deterioration in his health condition.When a special mention was made by his lawyer before a division bench of Justices MM Sundresh and M Nirmal Kumar, the additional public prosecutor said he would get instructions from the Tamil Nadu government on Tuesday. In a habeas corpus petition filed by Rajagopal’s son it was stated that his condition worsened after he was admitted to Stanley Medical College Hospital here following his surrender.The founder of popular South Indian food chain Saravana Bhavan had surrendered along with another accused before a sessions court here on July 9 to serve life term in a murder case, hours after the Supreme Court had rejected his plea seeking more time.Rajagopal, who had moved the apex court citing health reasons, was brought to the premises of the trial court in an ambulance and sent to jail.However, he was taken to Stanley hospital for check-up and admitted to the “convict ward” as per the doctors’ advice.Alleging that the doctors at the government hospital changed the medicines taken by his father, the petitioner said, because of it his condition started deteriorating and on July 13 he suffered a cardiac arrest.Some of the medical tests which were suggested by the doctors could not be done at Stanley due to inadequate facilities, he claimed.A representation was made to the authorities to shift him to any private hospital for better treatment, he said praying for a direction from the court for the relief.Rajagopal was to surrender on July 7 to serve life imprisonment in the murder of Prince Shantakumar in 2001.The motive for the killing was to marry Shantakumar’s wife Jeevajothi, who was the daughter of a former employee — an assistant manager — in his hotel.
Delhi-Varanasi Kashi Vishwanath Expressharsh vardhanIndian Armykargil First Published: July 15, 2019, 5:30 PM IST | Edited by: Ahona Sengupta New Delhi: The Delhi-Varanasi Kashi Vishwanath Express with vinyl wrappings commemorating bravery of the Indian Army personnel during the Kargil conflict was flagged off Monday on the occasion Kargil Vijay Diwas.The train was flagged off by Union Health Minister Harsh Vardhan, Minister of State (MoS) for Railways Suresh Angadi and BJP MP Meenakashi Lekhi. As many as 10 trains depicting the conflict will eventually be flagged off to mark its 20 years and Kashi Vishwanath Express was the first among them, a spokesperson of the national transporter said.Families of some of the soldiers who lost their lives were also present on the occasion.The other trains include, the Brahmaputra Mail, Seemanchal Express, Gondwana Express and Goa Sampark Kranti Express.The trains are wrapped with vinyl posters which have ‘Kargil Vijay Diwas’ written on them and pictorial depiction of the bravery of the Army personnel.