GUIDE 2007 China Internet survey report shows: from the advertising media point of view, the 2006 annual podcast / video sharing website reached people, reaching 76 million people. The network video on demand / live broadcast service receives the audience size to achieve 98 million people. P2P video, emerge in an endless stream of video sharing, network television technology applications, investors, the traditional film and television content producers, traditional advertising agencies have been involved in it, or to. The most important is that many advertisers on the network video media also expressed strong concern and interest in the video has been put on, in the dissemination of advertisements has natural advantage, as well as the Internet, interactive technology, cost advantages, online video advertising market future development prospects are very impressive. However, because everything has just started, the network video advertising is not advertising pricing in the supply and demand sides, media characteristics, propagation, audience measurement, control, monitoring and other aspects of the effect on the cooperation, as a media comment: "each link before self introduction, also don’t know where to start a conversation…… The chain link is sound, but the chain is broken."