The Malaysian Association of Tour and Travel Agents (MATTA) organised its MATTA Sales Mission to India, to cities of Ahmedabad, Pune and Mumbai from August 6 to 10 with the support of Tourism Malaysia to grow arrivals from India, with the market showing strong promise last year. India is one of the most important markets to the Malaysia tourism industry as it is strategically closer to the country. According to Tourism Malaysia, tourist arrivals to Malaysia in 2017 from India was at 552,739. The MATTA Sales Mission to India is participated by 23 delegates consisting of 17 travel agents and six hotelier and theme parks together with Tourism Malaysia. The demand for better knowledge and information on tourist destinations in Malaysia from the Indian market has been encouraging. Through the sales mission, MATTA aims to allow its operators to develop strategic alliance and promotion of their services to local travel and tour companies in India. This includes updating on the latest development on new destinations and products in Malaysia. With over 230 weekly flights offering more than 41,000 seats from India to Malaysia, the Malaysian tourism promotion efforts are multi-pronged and target all segments of potential travellers throughout cities of India.Since January 2018, MATTA has been looking into aggressive overseas promotion through sales mission, trade show, hosting overseas travel agents and online marketing influencers to create awareness on local destinations amongst other initiatives.MATTA believes that the sales mission is among the perfect platform to showcase and promote Malaysia’s new destinations and products to boost tourist arrivals from India while creating more business opportunities to members.