JK Rowling Announces Charity eBook Publication Of The Tales Of Beedle The

first_imgJK Rowling has issued an online message to let readers in the digital world know about the eBook publication of The Tales of Beedle the Bard and encourage them to support the vital work of Lumos.Video: J.K. Rowling Announces eBook version of The Tales of Beedle The Bard to Benefit LumosAnd a moving animation about the work of Lumos, narrated by J.K. Rowling, is available for the first time today.Video: J.K. Rowling: This is LumosThe Tales of Beedle the Bard is a collection of wizarding fairy tales mentioned in Harry Potter and the Deathly Hallows, the final book of the series. J.K. Rowling originally produced an edition of seven handwritten, illustrated manuscripts. In 2007, one was offered at public auction and sold for £1.95 million, setting a record auction price for any modern literary manuscript.Following public demand ‘Beedle’ was published in hardback in 2008 and became the fastest selling book of the year. To date both the auction copy and the published book have raised over £18 million for Lumos.Eight million children globally live in large institutions that deny them individual love and care, can damage their brain development and destroy their understanding of right and wrong.Less than 10% of these children are orphans. Most have families who love them and want them, but they are separated because of poverty or discrimination. When they grow into adults, they struggle to cope in society. Research shows they are: 10 times more likely than their peers to be involved in prostitution 20 times more likely to have a criminal record 500 times more likely to commit suicideLumos works at every level, from international decision makers to individual children, to transform outdated systems. Institutions are replaced with family and community based services, so that all children can have a real chance of a childhood and a future. J.K.Rowling is the Founder and Chair of Lumos.To find out more about the charity, click here.The eBook The Tales of Beedle the Bard price £3.99 is available from the Pottermore Shop.last_img read more

Choose Fun with Carnival Cruise Lines new brand campaign

first_img Travelweek Group MIAMI — Carnival Cruise Line has launched a new campaign that focuses on ‘fun’, encouraging passengers to ‘Choose Fun’ both onboard and ashore.Together with its newly appointed ad agency of record, Anomaly, the cruise line created a campaign to connect the same activities that vacationers enjoy on land with those offered onboard on a one-to-one personalized level. ‘Choose Fun’ is designed to attract those who have never cruised, inviting them to be their truest self and have fun with others.“As America’s Cruise Line, Carnival has always delivered on our brand promise of fun, memorable vacations at a great value,” said Carnival’s President Christine Duffy. “This new campaign promises to be an irresistible invitation for prospects to rethink their beliefs about cruising and consider Carnival as their new vacation.” Tags: Carnival Cruise Line, Marketing Share ‘Choose Fun’ with Carnival Cruise Line’s new brand campaign Posted by Monday, January 8, 2018 The ‘Choose Fun’ campaign launches with two different sets of advertising: longer-length testimonials from first-time cruisers who were initially reluctant to set sail, and six-second video snippets featuring a fun activity aboard a Carnival ship. There are three testimonials in total – ‘Excursions’, ‘Stacy Tracy’ and ‘Insta-worthy’ – while videos showcase such activities as biking on SkyRide, getting a massage at Cloud 9 Spa, performing at Lip Sync Battle, and enjoying the Punchliner Comedy Club.More news:  Sunwing offers ultimate package deal ahead of YXU flights to SNU, PUJChoose Fun will come to life in digital display, paid social and modular online videos on platforms such as Amazon Video, Hulu, Roku and Vevo.“We believe Choose Fun is a bumper sticker Carnival guests would proudly identify with – a rallying cry that inspires those who have never cruised to give it a try. After all, when given a choice between more fun or less fun, who wouldn’t choose more fun?” added Carnival’s Senior Vice President and Chief Marketing Officer Kathy Mayor. << Previous PostNext Post >>last_img read more