RAF Benevolent Fund achieves 14% response in supporter mailing

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Tagged with: Individual giving Research / statistics Howard Lake | 18 January 2007 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The Royal Air Force Benevolent Fund has sent its first mailing to supporters for several years and achieved a 14% response rate, raising over £64,000 so far.After a long period of carrying out relatively little fundraising, the charity recently appointed marketing and communications agency Burnett Works to help it with donor recruitment and development activity.The first project was a Christmas mailing pack which was developed to target all active, inactive and lapsed supporters, thanking them for their past support and apologising for the long silence. Advertisementcenter_img The pack outlined four case studies, each showing a different beneficiary of the Fund, from a young family to a 100 year-old World War II veteran. It also gently encouraged readers to make a Christmas cash gift and gave them the opportunity to send a Christmas message of support to serving RAF personnel.  15 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis RAF Benevolent Fund achieves 14% response in supporter mailinglast_img read more