Pasadena Symphony’s Lora Unger Named Year’s Top CEO by International Professional Association

first_img Make a comment Lora Unger, Chief Executive Officer of the Pasadena Symphony and POPS, has been selected by the New York-based International Association of Top Professionals as Top CEO of the Year.Unger was selected for her outstanding leadership and commitment to the profession, the organization announced on Monday.Unger has been leading the Pasadena Symphony and POPs for almost a decade. Overall, she’s been in the music industry for over two decades and has proven herself as an accomplished professional and expert in the field.As a dynamic, results-driven leader, Unger has demonstrated success not only as the Chief Executive Officer for the Symphony since 2014. She was initially hired as its Chief Operating Officer to help lead the orchestra from crisis to fiscal sustainability.“With Unger on their side, she played a critical role in transforming the orchestra’s artistic leadership, reinventing their brand, and then moved the orchestra into two world-class performance venues,” the Association said. “She more than tripled their audience base and cemented the orchestra’s place in the region as the pre-eminent voice for live symphonic music.”Ungar said her drive for achievement is like “taking a dashboard approach to defining success.”“Success for an orchestra is measured beyond the financial bottom line. It’s measured by how we steward the customers’ experience and their access to our concerts,” Unger said in the press release. “It is measured by how we grow artistically and deliver the moments of shared bliss that only come from a live concert experience. You have to strike the sweet spot of balancing entertainment and high art, while also honoring your responsibility to provide music education for our children and access to all our concerts for their families and the greater community that we serve.”The Pasadena Symphony and POPS is best known for its popular concerts at Pasadena’s Ambassador Auditorium and the Los Angeles Arboretum, but Unger has expanded the orchestra’s after-school education programs from grades 6-12 to elementary schools grades 3-4, teaching children how to play string instruments. Unger states that 50 percent of the orchestra’s annual budget relies on donations, which means that she has to inspire customers beyond just the value of the cost of a ticket to a concert.“It’s an emotional transaction that reflects the intrinsic value of how deeply our concert experiences transform people, and I am just deeply honored to be part of it,” she said. “This orchestra does it all and does it at a very high level-performing baroque, choral and the grandest of symphonies, to the popular music of The Great American Songbook and beyond.”It was also Unger who persuaded Michael Feinstein to take over as the orchestra’s conductor after the passing of Marvin Hamlisch in 2012.Originally from Louisville, Ky., Unger knew at a very young age she wanted to have a career in the fine arts while also using her savvy business mindset. She received her Bachelor’s Degree from the University of Louisville and attended the Cincinnati College-Conservatory of Music for her graduate degree.Unger has received numerous awards throughout her career and has been recognized for her outstanding leadership and commitment to the music industry. She has been featured as a Woman Achiever in Business Life Magazine, and in May last year she also was featured in The Pulse Magazine.For 2019, the IAOTP is considering her for a feature in TIP (Top Industry Professional) Magazine and for the Empowered Woman of the Year Award.“Choosing Lora for this award was an easy decision for our panel to make,” said Stephanie Cirami, IAOTP President. “She is talented, humble, gracious, and brilliant at what she does. We felt she would make an amazing asset to our organization and we are looking forward to meeting her at the gala.”The IAOTP is an international boutique networking organization that handpicks the top professionals from different industries. These professionals are given an opportunity to collaborate, share their ideas, be keynote speakers and help influence others in their fields.Top CEO honorees are distinguished members of the association based on their professional accomplishments, academic achievements, leadership abilities, longevity in the field, other affiliations and contributions to their communities. The honor is given at the IAOTP’s annual award gala at the end of the year.In the IAOTP release, Unger said she loves doing what she is doing and feels this is just the beginning. Her motto is “Choose a job you love and you will never have to work a day in your life.” Get our daily Pasadena newspaper in your email box. Free.Get all the latest Pasadena news, more than 10 fresh stories daily, 7 days a week at 7 a.m. 2 recommendedShareShareTweetSharePin it Top of the News More Cool Stuff Your email address will not be published. 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Three big adjustments to your credit union’s old marketing approach

first_img 120SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Gregg Hammerman Developed the initial concept for Larky based on the impossibility of remembering and my discounts/perks from AAA, Blue Cross, Visa, Amex, my alumni association, museum memberships, and more. Performed … Web: Details Research from Google Think could have you rethinking everything.The typical marketing calendar at many financial institutions has been the same for decades. FI marketers have been told, “Consumers aren’t interested in banking services in the fall. They’re too busy with the holidays to think about their accounts, tax prep, or loans.” Accordingly, marketers obliged and structured their marketing calendars based on patterns like these and what they thought their audience wanted.But what if the assumptions we’ve made about the timing of consumers’ needs are inaccurate or outdated? While you probably can’t ditch that old calendar right this minute, wouldn’t it be swell if you could make some additions to your marketing mix that would help your institution drive awareness, engagement, interchange revenue, and top of wallet thinking?Based on research from Google Think, here are three ways to adjust your marketing plan and tactics for the remainder of 2015 and beyond.1. Sync your marketing calendar with your clients’ actual interests and needs.The researchers at Google Think tracked internet searches for terms related to financial products, and the results might surprise you. It turns out that financial institutions’ marketing calendars are not exactly aligned with consumers’ interests. How do we know? Because consumers are searching the internet for your products and services at times that are contrary to FI marketers’ old beliefs!For example, January is traditionally a slow marketing time for financial institutions, but Google shows that it’s a very busy month for searches on certain financial products. Here’s what people are searching for at the start of the year:Home loans (January). Banks and credit unions tend to promote mortgages and home equity loans in the spring because that’s when home buying and remodeling activity heat up. However, Google Think’s data shows that first time home buyers are actually searching for information about home loans in January. Data shows that half of those searching for home loan information are Millennials, and mobile searches are increasing by 60% year over year. Could your institution increase its mortgage lending simply by spending more resources capturing attention in January?Retirement (January). Perhaps it’s because people made New Year’s resolutions to stop working at age 60, or see the world when they retire. In any case, searches for “saving for retirement” or “retirement planning” peak in January.Saving (January). It’s not just retirement-minded folks who are thinking about saving money in January – it’s everyone. January seems to be the month when people aspire to get on a budget. Search patterns show that people are scouring the web looking for resources to help them save, save, save! During January, they want information about 401(k) programs, HSAs, PFMs (Personal Financial Management tools like Mint, MoneyDesktop, etc) and other savings products. In my house, January is also the month when I renew my vigor for teaching my kids about financial literacy.Saving Tax Refunds (March). As tax time approaches, search interest for IRAs peaks. “Where is my refund?” is a top question about finance. Could you capture this demand with a promotion for depositing tax refunds or starting a retirement account?Paying For School (August). Ahhh, back to college — the perennial time of excitement for students and stress for parents. In August, Interest for college financing and student credit cards spikes.Buying on credit (November). Shopping, or more correctly, how to pay for shopping, seems to be on people’s minds in November. Search interest for credit card applications peaks, and nearly 1 in 3 searches for credit cards are on a mobile device. Searches for actual gifts also starts to heat up about a week before Black Friday.Gift Giving / Shopping (December). Search interest for ”credit card gift cards” and “store credit cards” peak before the holidays. And of course, in terms of real commerce and spending, December is when it goes through the roof. Now is the time to capture more interchange revenue by getting your clients to use your credit/debit cards instead of someone else’s.By adjusting your bank or credit union’s calendar and timing with your marketing tactics, you may be able to engage more prospective clients when they need you. For an even more targeted approach to marketing to users’ needs at the right time and place, read on!2. Map out your clients’ “Micro-Moments”. Adjusting your calendar is just the start of what you can do to satisfy more of your clients’ needs, right when they express that need. A calendar is a broad-stroke way of making the right offers to the right users at the right time and place. If you dig one more level down, you’ll realize that there are micro-calendars or “Micro-Moments” happening all day in the lives of your users and you could be there to help. If you can pinpoint when, where, and what your users need at any point during the day, you’re one stop closer to genuine 1:1 marketing, the holy grail for any marketer.For example, if you know when your users are about to make a purchase, you can offer them a discount at the store if they pay with your FI’s credit or debit card.If you know when they are test driving a new car, you can let them know that you have great car loan rates and even offer an incentive to finance with you.3. Mobilize your mobile efforts.Google Think’s research also shows that in 2014, mobile searches for financial terms (mortgages, credit cards, loans, and life insurance) grew by 48% over the previous year. Moreover, conversion rates are 58% higher on mobile than on desktop – which means people aren’t just searching, they’re transacting!Remember, your clients (current and prospective) are busy people who are on the go. Increasingly, they are out in the world going about their daily routines, when they think to themselves, “Hey, I need to pay for lunch on a credit card,” or “My car is eight years old. It’s time to buy a new one.”Mobile efforts need to be a huge part of your marketing calendar for the end of 2015 and for all years to come. Will your financial institution be there at the right time and right place when your users need you?Read more about connecting with your users at the right time and place.Four Tips to Win Your Users’ “Micro-Moments”Eleven Tactics To Shift Marketing Dollars to MobileHow Financial Institutions Can Attract Mindful Mobile Millennials?last_img read more

4 myths preventing more fintech+banking partnerships

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr continue reading » Challenges with partnerships between fintechs and traditional banks and credit unions are understandable in a world where a financial institution tries to forge a partnership with a fintech from scratch, figuring out everything for itself. But a disappointment they surely don’t have to be.Solutions exist that make it easier for both sides to participate in building the next generation of financial services. By serving each organization’s needs and simultaneously streamlining what each must accomplish, these partnerships help move innovative — and fully compliant — products to market.The right partnerships, leveraging full-stack and customizable fintech platforms, eliminate potential roadblocks. Equally important is re-thinking what partnerships look like, and the number of players they involve.First let’s examine some of the myths in this area.last_img read more

Bacolod hires home-based sewers to make face masks

first_imgThen, the finished products will bebrought to the City Disaster Risk Reduction and Management Office (CDRRMO) forcentralized disinfection and packing and will eventually be distributed to thefrontliners all around the city as identified by the CHO and the CDRRMO. To augment the supply of facemasks here,the city government, with the cooperation of the City Cooperative andLivelihood Development Office (CCLDO), has tapped the services of home-basedsewers. This city aims to come up with 50,000pieces of masks, but the volume might increase to 100,000 if more sewers willparticipate. Among them are from the barangays of Singcang-Airport,Handumanan, Bata, Banago, Estefania, Granada, Vista Alegre, and Cabug. On Tuesday, Leonardia issued ExecutiveOrder No. 27, series of 2020, requiring the mandatory use of face masks in allpublic places here.(With a report fromPNA/PN) Home-based sewers in Bacolod City will be provided by the City Cooperative and Livelihood Development Office (CCLDO) with materials in order to make face masks approved by the Department of Health. According to the CCLDO, the city government plans to produce around 50,000 pieces facemasks, but it might increase to 100,000 if more sewers would participate. BACOLOD City PIO “We expect each sewer to produce atleast 50 masks. Once they are done, we will go to their homes and we will pickup the finished products,” Burdeos said.center_img Mayor Evelio Leonardia, for his part,ordered the CCLDO to implement a livelihood program that will allow accreditedhome-based sewers to make washable/reusable facial masks. Although the said face masks above willnot be medical-grade ones, the production will increase the supply of thecommercially-sold face masks, which is now running out since replacement stockscannot be quickly sourced from the usual suppliers. The CCLDO will provide the materials forthe sewers, including the pre-cut fabric based on the Department ofHealth-approved face mask design. The sewers will get P10 for each face maskthey finish. CCLDO chief Brenda Burdeos on April 1said that around 100 to 150 sewers here have already applied for accreditation. The City Health Office (CHO) will deploysanitation inspectors to check the home workplace sites of the sewers allowedto participate in the program.last_img read more