Three top tips to becoming the superhero of the shelf

first_imgCategory management has been revolutionised. Today you need to become the superhero of the shelf to tackle the omnichannel and hyper-competitive environment. But how can you achieve this in a world where the real power rests with the shopper?From our work consulting with retailers, manufacturers and consumers, we know that the category vision must change to revolve around the shopper.In this paper, we share our three top tips to becoming the superhero of the shelf:• How to regenerate the category• Techniques to entice shoppers• Methods to avoid delisting Please note that any information that you supply is protected by our Privacy and Cookie Policy . Access to all documents and request for further information are available to all users at no cost. In order to provide you with this free service, William Reed Business Media Ltd does share your information with companies that have content on this site. When you access a document or request further information from this site, your information may be shared with the owners of that document or information. Download our free white paper here to find out moreFill out the form to download the pdf.center_img Company: GFK Format: PDFLength: 8 pagesType: White Paperlast_img read more