PATRICIA L. McGEEHAN, Ed. D.Superintendent of Schools To the Editor,As the 2016 – 2017 schoolyear reaches its end, I again extend my most sincere thanks and appreciation to Mr. Mandler, Chief Executive Officer of CarePoint Health, and to Paula Nevoso, President of the CarePoint Health Foundation, for their continued patronage of Bayonne High School and the CarePoint Health Biological Discovery Center within the Academy for Fine Arts and Academics. Since the start of our partnership in 2014, CarePoint Health’s support of the life science research program and BioDome facility at Bayonne High School has led to countless opportunities for the students of the Bayonne Community. For the third year in a row, Academy for Fine Arts and Academics scientific researchers brought recognition and acclaim to Bayonne High School for their achievements at the Hudson County STEM Showcase, with achievements in the Animal Science and Medicine and Health Categories. Most notably, our own freshman Scholar Arsh Banerjee was named winner of the 2017 STEM Showcase, and delegate to the 2017 International Intel Science and Engineering Fair. In addition to achievements at the STEM Showcase, our young researchers put their creativity to work in competitions such as the US Army and New Jersey School Boards Association Sponsored STEAM Tank, the Junior Science and Humanities Symposium, the Montclair State University Science Fair, the Young Science Achievers Grant Program, and more.These hard-fought honors, won in very competitive categories, continue a trend of student achievement and recognition in the sciences since the inception of the STEM Track of the Academy for Fine Arts and Academics, and speak volumes about the quality of students we’ve been able to attract to AfA2, as well as the quality of programs and resources we’ve been able to offer our students, thanks to the generous support from CarePoint Health.In another exciting venture, the students that inspired the creation of our successful Young Biologist summer research program, originally funded by CarePoint Health and the CarePoint Health Foundation at its inception in the summer of 2014, are preparing to embark on a scientific research expedition to Ecuador and the Galapagos Islands. On a two-week tour through some of the world’s most pristine and untouched ecosystems, our Young Biologists will conduct hands-on research in environmental science, biology, bioengineering, and more, while simultaneously gaining invaluable life experiences through international travel. CarePoint Health’s continued generosity toward the Young Biologist program each year has allowed our hardworking teachers and students to continue to dream big and expand upon opportunities for learning. The programs supported by CarePoint Health have an extensive reach outside of Bayonne High School and the STEM Academy. Students throughout the Bayonne School District have been able to visit BioDome and learn from the faculty through summer and weekend based programs. BioDome receives a hugely positive reception at every AfA2 Open House and community night, with the Young Biologists in their blue lab coats eager to share their extensive knowledge with students, parents, and community members.CarePoint Health, through both its monetary gifts from the CarePoint Health Foundation and additional support through offering site visits and lectures with medical professionals, has been a constant friend to the Bayonne Public School District and the students we serve. Catherine Shull-Fernald of Bayonne Medical Center has been instrumental in continuing this valuable partnership between our organizations, as have all the medical professionals and leadership team at Bayonne Medical Center through their partnership with our Young Biologists program.The students in the Bayonne community are worthy of opportunities, support, and resources that prepare them for success in the increasingly competitive 21st century global economy. CarePoint Health recognizes the incredible potential of the young students of our community, and understands that an investment in our students is an investment in the future of Bayonne. I thank CarePoint Health for its continued commitment to the students of Bayonne, and applaud them, Ms. Nevoso, and the entire CarePoint Health leadership for its recognition of the importance of education within our community.
The strategic partnership between FC Bayern Munich, as one of the largest football clubs in the world, and Istria, the most important tourist destination in Croatia, is the largest and most important marketing project in tourism, and for Istria a strategic project in destination positioning.Istria is the only tourist region, not only in Croatia but also in the wider Mediterranean region, which was the first to launch large strategic partnership projects. The basic idea of this model is significant support in the function of positioning and promoting the destination of Istria in our most important emitting markets. “By networking promotional activities, we want to use the reputation of our strategic partners, their recognizability and quality in a way that the identification and valorization of large and well-known brands is associated with Istria and thus build part of their reputation and recognition in the ISTRIA brand.” they point out from the Tourist Board of Istria, and the project was also supported by the CNTB.This process of cross marketing and cobranding in the tourism industry is a novelty in creating new values and identification and networking of marketing activities through synergy in specially selected markets and, within that, according to specially selected target groups.The key word in this segment is the market: namely, Germany is our most important and largest emitting market, and within Germany, Bavaria certainly has the largest share. Istria is a tourist destination that is dynamically changing and raising the level of quality of services, services, but also infrastructure. “In this sense, the most important mission is to present all the news from the destination to new guests from Germany, those of higher purchasing power, who will, we hope, from now on have Radar facing Istria and Croatia“Emphasize from the Tourist Board of Istria.Choosing FC Bayern Munich is a logical choice of partner for Istria in this respect: it is one of the world’s largest and most important football clubs with huge media influence, gathers a large number of fans around the world, leads an exceptional base of followers on social networks.This cooperation opens a much wider story than the branding itself, and the specific projects within the strategic partnership Istria – FC Bayern, which was concluded for three years are:Project of the show match between the legends of FC Bayern and Istria / the legends of CroatiaProject of presenting Istria and Croatia during the matches in the VIP zone at the Allianz arena stadium, with the participation of high guests and partners of Istria and a potential visit of the FC Bayern legendProject of presenting Istria and Croatia “Matchday presenter”Project of holding a training camp in Istria for the first women’s team of FC BayernPossibility of holding a key annual FC Bayern workshop (for FC Bayern partners)Presentation of the Istrian accommodation tourist offer via FC Bayern’s club media channelsFor promotion and marketing within the strategic partnership, Istria will receive additional media space in the segment of digital marketing (Media budget)“Photoshooting” project: shooting three players from the first team of FC Bayern with the possibility of using the material for promotional and marketing purposes of IstriaFC Bayern Munich 4th most valuable club in the worldEnglish football giant Manchester United last year became the most valuable football club in the world by dethroning Real Madrid, which has held first place in the rankings for the past four years, while FC Bayern Munich holds fourth place with $ 2,71 billion, according to Forbes magazine. (1. Manchester United – 3,69 billion dollars, 2. Barcelona – 3,64, 3. Real Madrid – 3,58, 4. Bayern Munich – 2,71, 5. Manchester City – 2,08). Bayern Munich, on the other hand, ended last year with as many as 290 club members.Apart from branding and huge marketing by connecting with one of the strongest football brands and the development of sports tourism, especially in the pre- and post-season, the most important fact is that Germany is our main emitting market.FC Bayern football club is one of the most successful sports clubs in the world that has won all international and national titles (28 German championship titles, 5 Champions League titles, 18 German DFB Cup titles) FC Bayern in 2016/2017. FC Bayern München eV is owned by its 640 members and the basic shareholder of FC Bayern München AG. (dd) (Audi, Allianz, Adidas 290.000%).More than 340.000 members are organized in more than 4.300 official FC Bayern fan clubs that support the team globally. When we talk about social networks, FC Bayern has over 49 million followers on Facebook, 12,5 followers on Instagram, 6,2 followers on Twitter, 446,500 followers on Snapchat and they have over 870.000 subscribers on the official YouTube channel.